A few Boat builders have set up factory showrooms for dealers and potential buyers to look at all the new boat models at one time, under one roof. Cruisers just opened their showroom last week in Wisconsin, Regal opened theirs last year in Florida, and Formula opened theirs earlier this year. Now Four Winns is doing something similar.
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Four Winns said that it has signed an agreement with Legendary Marine to be a Premiere Destination Dealer. Legendary is based in Destin, Florida, with three other locations on the Florida panhandle and Alabama.
The dealer will offer product demonstrations for any cruiser dealer in the Four Winns network. It will allow dealers to bring potential customers to Florida to test-drive products. The dealership will be the hosting dealer for the 2011 launch of the Four Winns product line.
Fred Pace, managing partner at Legendary Marine, said that it has the facilities to sell boats year-round. "The current marine environment dictates a new business model for the sale of new boats and the new management team at Four Winns is stepping up to the challenge," said Pace in the statement.
The dealer will offer product demonstrations for any cruiser dealer in the Four Winns network. It will allow dealers to bring potential customers to Florida to test-drive products. The dealership will be the hosting dealer for the 2011 launch of the Four Winns product line.
Fred Pace, managing partner at Legendary Marine, said that it has the facilities to sell boats year-round. "The current marine environment dictates a new business model for the sale of new boats and the new management team at Four Winns is stepping up to the challenge," said Pace in the statement.
This is a bit different than a factory showroom, but it's a start and a step in the right direction. I just wish it was at my local dealer.
